TYR has developed a loyal following and a reputation for quality across its wide range of merchandise, from competition swimwear and goggles to apparel and equipment. The company name is derived from the Norse god of warriors who is also revered by athletes in search of a healthy competitive spirit. TYR's Executive Vice President Steve Furniss is an Olympian who competed in the 1972 and 1976 games, and was captain of the 1976 U.S. Olympic Swim Team. TYR has been responsible for the famous red bathing suits featured on the hit television series Baywatch.